Microsoft Bing's search engine is finally launched in Beta. Being a developer in the IT field who uses Google on a day to day basis, I feel intrigued to find out how Bing hold ups in comparison to Google.
Bing's search engine started with a picture of Greece's Santorini, a magnificent and romantic Greek island. Being always quite fascinated with that Greek island, the start page scored a point.

But a search engine is good for its search, not pictures. Well for starters, I started with with a few of my usual searches. Being lazy to type the full URL most of the time, I relied on Google to bring me my usual sites based on the site's acronym. A search for "ADC" for Apple Developer Connection is 2nd placed in Google but is no where to be found on Bing's first 5 pages. I could not be bothered to search further. Well, it could be a case of rivalry between the 2 big technology companies. But hey, a entry of "Analog-Digital-Convertor" on wikipedia which I may be interested in is 3rd on Google but is on page 5 on Bing. On further analysis of Bing's search results page, I found multiple search results from the same domain "adc.com" and "adc.com.sg". This is pretty silly if I want to search other things that do not belong to this domain. If I wanted to search within the domain, I would have used Google's "site:" keyword.

Then I tried the keywords "Food Sg". Google's top 2 searches "SbestFood" and "
Hungry Go Where" was nowhere to be found on Bing's first page. I didn't bother to search further. In fact, I was quite surprised to find "Burger King" to be the 2nd entry on Bing. Singapore's reputation as a food paradise is about to become one of fast food culture, going by Bing's search. On further analysis of the search, the results returned had "food" and "sg" in their URLs. This test made be wonder if Bing's search engine only emphasised on the keywords in the URL amongst many others elements like website popularity and meta tags.

Next, i was quite disappointed to find that the "News" is not yet available in Singapore. Whats worse was that I could not even view the news at all of any other country, even in the States. Similarly, Google took some time to add "Singapore" into its list of countries, but even so I was able to view the news of any other country in the meantime. Perhaps Bing will need the extra time to get it right, Google's news engine still sometimes gives me news of "Queenstown" in New Zealand and "Woodlands" in the United States.
Then I tried "News Sg". Other than Microsoft's "news.sg.msn.com" as the first entry, I could not find any of Singapore's news publishers "Today", "Asiaone", "Straights Times", "ChannelNewsAsia" on its first page. Again I was quite appalled to find "
www.ibm.com/news/sg/en" as entry number 4 on Bing's first page. The same analysis on the keywords in the URL apply.

It may be a bit unfair to compare Bing which is still in Beta to Google, but I remember when Google was in its infancy, I could find things on it much better than the incumbents (Yahoo, Alta-Vista) can. This is certainly no way to stage an upset.